Websites for small businesses — handled end to end
We run a small website experiment so you don't have to guess. See what works for your trade before committing.
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Accountants
Accountants use websites to define ideal client profiles, communicate expertise, and convert prospects through consultation scheduling.
What Matters
- Specific client type definition including individuals, small businesses, corporations, or industry specializations
- CPA credentials, professional certifications, and years of practice prominently displayed
- Service process explanations in plain language covering timelines and what clients need to provide
- Simple consultation scheduling with online booking or contact form
Artists
Artists need portfolio websites that let their work speak for itself while building credibility with galleries, collectors, and buyers.
What Matters
- High-resolution portfolio images with optimized loading that preserves quality
- Gallery layouts that prioritize the artwork over decorative elements
- Artist statement and biography that provide context for the work
- Direct contact methods for purchase inquiries and commission requests
Authors
Authors use websites to build reader relationships and create a central hub where fans can discover all their books and stay updated on new releases.
What Matters
- Complete book catalog with cover images, descriptions, and reading order for series
- Personal author biography that helps readers connect with you as a person
- Email newsletter signup prominently placed for release announcements
- News or blog section for updates about upcoming books and events
Auto Repair Shops
Car owners search for trustworthy mechanics. Your website needs to build confidence and make appointments easy.
What Matters
- Services offered clearly described
- Certifications and technician credentials
- Transparent pricing guidance
- Easy appointment scheduling
Bakeries
Customers choose bakeries based on products and quality. Your website needs mouthwatering photos and clear ordering.
What Matters
- High-quality photos of baked goods
- Daily offerings and specialty items
- Custom cake and catering services
- Easy ordering for pickup or delivery
Banks
Banks rely on websites to provide secure account access, communicate services, and build customer confidence through professional digital experiences.
What Matters
- Secure online banking portal with clear login placement and security indicators
- Detailed service pages explaining account types, loan products, and business banking
- Trust indicators including FDIC insurance, security certifications, and privacy policies
- Branch and ATM locator with addresses, hours, and available services
Car Dealers
Car dealerships use websites to showcase inventory and capture buyers who research vehicles online before visiting a physical lot.
What Matters
- Current inventory database with high-quality photos, complete specifications, and accurate pricing
- Advanced search filters by make, model, year, mileage, price range, and features
- Prominent calls-to-action for test drive scheduling, quote requests, and sales inquiries
- Financing tools including payment calculators and credit pre-approval forms
Chiropractors
Patients search for chiropractors when dealing with pain. Your website needs to communicate expertise and make booking simple.
What Matters
- Insurance plans accepted clearly listed
- Treatment specialties and techniques
- Chiropractor credentials and experience
- Easy online appointment booking
Cleaning Services
Customers choose cleaning services based on trust and reliability. Your website must communicate professionalism.
What Matters
- Service area clearly displayed
- Detailed service packages and options
- Transparent pricing or quote process
- Easy online booking or quote requests
Coaches
Coaches use websites to attract ideal clients by clearly communicating their approach, demonstrating expertise, and simplifying the consultation booking process.
What Matters
- Specific description of your ideal client and the problems you help solve
- Clear explanation of your coaching philosophy, methods, and process
- Client testimonials with specific results and transformation stories
- Detailed service packages including session frequency, duration, and deliverables
Consultants
Clients hire consultants based on expertise and results. Your website must demonstrate both clearly.
What Matters
- Clear consulting specialization and focus
- Client results and case studies
- Your methodology and approach
- Professional credentials and experience
Contractors
General contractors use websites to showcase completed projects, demonstrate licensing credibility, and convert homeowners through quote requests.
What Matters
- Extensive photo galleries of real completed projects with before and after comparisons
- Specific service specialties covering remodeling, additions, new construction, or restoration work
- Service area clearly defined with cities or regions covered
- Contractor license numbers, insurance certificates, and professional affiliations displayed
Credit Unions
Credit unions use websites to communicate member benefits, explain eligibility requirements, and provide the secure digital banking services that compete with traditional banks.
What Matters
- Prominent membership eligibility section explaining all qualifying groups, geographic areas, or affiliations
- Competitive interest rates on savings, checking, loans, and credit cards displayed clearly
- Secure online and mobile banking access with features comparable to traditional banks
- Clear messaging about member ownership, community involvement, and cooperative principles
Dental Practices
Dental practices rely on websites to help patients verify insurance acceptance, understand available services, and book appointments efficiently.
What Matters
- Complete list of accepted dental insurance plans, updated regularly and easy to scan
- Online appointment booking system or clear phone number for scheduling
- Provider profiles with professional photos, education, specialties, and years of experience
- Accurate office hours, address, parking information, and multiple contact methods
Dentists
Dentists use websites to help new patients verify insurance coverage, find their office location, and schedule appointments without phone calls.
What Matters
- Insurance provider list clearly displayed on homepage or dedicated insurance page
- Office address, hours, and phone number visible on every page, typically in header
- Online booking integration or prominent contact form for appointment requests
- Service menu covering general dentistry, cosmetic procedures, and any specializations
Electricians
Electricians use websites to capture emergency service calls and local search traffic by making contact information immediately visible and service areas clear.
What Matters
- Click-to-call phone number displayed prominently in header and footer on all pages
- Service area definition with cities, neighborhoods, or radius clearly stated
- License number, insurance verification, and professional certifications visible
- Emergency service availability and after-hours contact information if applicable
Event Planners
Clients choose event planners based on creativity and execution. Your website must showcase both.
What Matters
- High-quality photos of past events
- Event types and specializations clearly stated
- Planning process and timeline explained
- Services included in packages
Family Lawyers
Family law attorneys use websites to connect with clients during difficult life transitions by communicating both expertise and compassionate understanding.
What Matters
- Specific practice area pages for divorce, custody, adoption, support modifications, and other specialties
- Empathetic and professional tone that acknowledges the emotional difficulty of family legal matters
- Detailed attorney biographies with education, bar admissions, years practicing family law, and case experience
- Clear consultation booking with online scheduling or direct contact form
Financial Advisors
Financial advisors use websites to attract ideal clients by clearly defining their planning approach, displaying credentials, and explaining fee structures transparently.
What Matters
- Specific definition of ideal client including asset minimums, life stages, or client types you serve best
- Professional credentials prominently displayed including CFP, CFA, ChFC, and years of experience
- Clear explanation of financial planning philosophy, investment approach, and service model
- Transparent fee disclosure explaining AUM percentages, hourly rates, flat fees, or commission structure
Florists
Customers choose florists based on style and convenience. Your website needs beautiful imagery and easy ordering.
What Matters
- Beautiful photos of actual arrangements
- Arrangements organized by occasion
- Clear pricing for standard designs
- Delivery area and fees displayed
Graphic Designers
Graphic designers use portfolio websites to showcase their best work, demonstrate their design aesthetic, and make it simple for clients to initiate projects.
What Matters
- Curated portfolio of 15-20 strongest projects with high-quality images and detailed descriptions
- Project organization by category like branding, web design, print, or by industry vertical
- Case studies for significant projects explaining client needs, design approach, and outcomes
- Services page defining what types of design work you offer and what you do not do
Gyms
Gyms use websites to showcase facilities, communicate membership options, and convert prospects into members through tour bookings and trial offers.
What Matters
- Professional photography of workout floor, equipment, group fitness spaces, locker rooms, and amenities
- Membership tiers with clear pricing, contract terms, and included amenities for each level
- Current class schedule with descriptions, instructor names, difficulty levels, and time slots
- Facility address with parking details, operating hours including holiday schedules, and contact information
Hospitals
Hospitals rely on websites to help patients find physicians, access medical records, locate emergency services, and navigate complex healthcare systems efficiently.
What Matters
- Emergency department and urgent care locations, hours, and current wait times displayed prominently
- Intuitive navigation organized by both medical specialty and common conditions or symptoms
- Comprehensive physician directory with filtering by specialty, location, insurance, and availability
- Persistent patient portal login access on every page for medical records, test results, and billing
Hotels
Hotels use direct booking websites to reduce OTA commissions, control brand presentation, and capture traveler information through seamless reservation systems.
What Matters
- Professional photography showing each room category, bathrooms, views, common areas, and key amenities
- Clear room type descriptions with bed configurations, square footage, maximum occupancy, and included amenities
- Integrated direct booking engine with real-time availability, transparent pricing, and best rate guarantee
- Detailed amenity information with photos covering pool, fitness center, dining, business center, and services
HVAC Companies
Customers search for HVAC help during emergencies or seasonal needs. Your website must be found quickly and build trust.
What Matters
- Service area prominently displayed
- Emergency service availability
- Licensing and insurance information
- Services offered (repair, install, maintenance)
Insurance Agencies
Insurance agencies use websites to educate prospects about coverage options, build trust through agent profiles, and streamline quote requests for multiple insurance products.
What Matters
- Comprehensive insurance product pages explaining auto, home, life, business, and specialty coverage types
- Agent profiles with photos, insurance specialties, years of experience, and personal approaches to service
- Streamlined quote request forms that collect essential information without overwhelming prospects
- Clear explanation of agency model including independent broker status or carrier affiliations
Interior Designers
Design clients hire based on portfolio and style. Your website needs to showcase transformations beautifully.
What Matters
- Stunning portfolio with before and after photos
- Projects organized by room type or style
- Clear design process and timeline
- Services offered and project types
Landscapers
Landscaping companies use websites to showcase transformations, demonstrate design capabilities, and convert homeowners through consultation requests.
What Matters
- Extensive portfolio with high-quality before and after photos of real completed projects
- Service categories clearly broken down including design, installation, maintenance, and hardscaping
- Service area prominently displayed with cities or regions covered
- Seasonal availability information and project timeline expectations
Lawyers
Legal clients need to trust you immediately. Your website must communicate expertise, credibility, and accessibility.
What Matters
- Clear practice areas and specializations
- Professional credentials and bar admissions
- Case results or experience highlights
- Consultation scheduling process
Life Coaches
Life coaches use websites to attract clients by sharing authentic stories, demonstrating transformational results, and making discovery call scheduling effortless.
What Matters
- Specific niche definition including ideal client description and primary life areas you address
- Authentic personal story explaining your journey to coaching and what drives your work
- Detailed client testimonials with specific transformation stories and measurable outcomes
- Clear coaching package descriptions including session frequency, program duration, and what is covered
Massage Therapists
Clients choose massage therapists based on specialties and atmosphere. Your website needs to convey calm and make booking easy.
What Matters
- Massage types and specialties offered
- Professional credentials and training
- Calm, professional imagery and tone
- Clear pricing for services
Medical Practices
Medical practices use websites to help patients verify insurance coverage, learn about physicians, understand services, and schedule appointments without phone calls.
What Matters
- Complete insurance plan list updated regularly including both medical and specialist coverage
- Physician profiles with professional photos, education, board certifications, clinical interests, and experience
- Detailed service descriptions covering preventive care, diagnostic services, treatments, and specialist referrals
- Online appointment scheduling or request form prominently placed with clear instructions
Moving Companies
Moving companies use websites to define service areas, build customer trust through reviews, and convert visitors through simplified quote request processes.
What Matters
- Service area map or comprehensive city list showing local coverage and long-distance corridors
- Service descriptions detailing local moves, interstate relocations, packing services, storage, and specialty moves
- Simple quote request form with option for virtual or in-home estimates clearly explained
- DOT number, state licensing, insurance coverage, and professional association memberships displayed
Optometrists
Optometrists use websites to help patients verify insurance coverage, preview eyewear selections, understand available services, and schedule eye exams conveniently.
What Matters
- Vision insurance plans accepted displayed prominently along with medical insurance for medical eye care
- Comprehensive service list covering routine exams, contact lenses, medical eye care, pediatric optometry, and specialty services
- Eyeglass frame gallery showing brand partnerships like Ray-Ban, Oakley, or designer collections if applicable
- Online appointment booking with available time slots or appointment request form
Personal Trainers
Personal trainers use websites to demonstrate client results, communicate training philosophies, and convert prospects through consultation bookings and trial session offers.
What Matters
- Detailed training philosophy explaining your approach to fitness, nutrition guidance, and goal setting
- Client transformation galleries with before and after photos, timelines, and testimonial quotes about results
- Service package descriptions including one-on-one sessions, group training, online coaching, and pricing tiers
- Trainer credentials listing certifications like NASM, ACE, or specialty certifications in strength, nutrition, or rehabilitation
Pet Groomers
Pet owners choose groomers based on trust and quality. Your website needs to showcase work and make booking simple.
What Matters
- Before and after grooming photos
- Services offered for different pet types
- Clear pricing for services
- Easy online appointment booking
Photographers
Photography is all about the work. Your website needs to showcase your style and make booking simple.
What Matters
- Fast-loading portfolio of best work
- Clear photography specialties
- Your style and approach
- Pricing or package information
Physicians
Physicians use websites to communicate specialty expertise, display professional credentials, verify insurance acceptance, and enable efficient appointment scheduling for patients.
What Matters
- Medical specialty and subspecialty focus stated clearly with clinical areas of expertise and conditions treated
- Complete education and training history including medical school, residency, fellowship programs, and years in practice
- Board certifications with certifying bodies, hospital affiliations with specific facilities, and leadership roles
- Accepted insurance plans listed comprehensively for both medical insurance and Medicare/Medicaid acceptance
Plastic Surgeons
Plastic surgeons use websites to showcase surgical results through extensive photo galleries, establish credentials, and convert prospects through consultation bookings.
What Matters
- Extensive before and after galleries with multiple patients per procedure showing various angles and body types
- Board certification by American Board of Plastic Surgery plus detailed residency training history and years performing surgeries
- Comprehensive procedure pages covering surgical techniques, anesthesia details, recovery timelines, and realistic outcome expectations
- Patient testimonials with both surgical outcome satisfaction and care experience feedback
Plumbers
Plumbers use websites to capture emergency service calls by displaying phone numbers prominently, defining service areas clearly, and loading quickly on mobile devices.
What Matters
- Click-to-call phone number displayed prominently in website header and footer on all pages
- Service area definition with specific cities, neighborhoods, or coverage radius clearly stated
- Emergency availability and after-hours service clearly indicated if offered
- License number and insurance verification prominently displayed
Property Management Companies
Property management companies use websites to attract property owners by demonstrating expertise, explaining comprehensive services, and streamlining proposal requests.
What Matters
- Comprehensive service descriptions covering tenant placement, rent collection, maintenance, accounting, and compliance
- Property type specialization clearly stated including single-family, multi-family, commercial, or HOA management
- Owner testimonials with property types and years of service plus portfolio of managed properties if applicable
- Fee structure transparency explaining percentage of rent, flat fees, or additional charges for services
Real Estate Agents
Buyers and sellers research agents online before reaching out. Your website needs to showcase listings and build trust.
What Matters
- Active listings with photos and details
- Recent sales and success stories
- Local market expertise and neighborhood knowledge
- Easy scheduling for showings and consultations
Restaurants
Diners search for menus, hours, and reservations online. Your website needs to make visiting or ordering easy.
What Matters
- Current menu with prices clearly displayed
- High-quality food and restaurant photography
- Location, hours, and contact information
- Easy reservation or online ordering
Roofers
Roofing contractors use websites to establish credibility through project photos, demonstrate proper licensing, and convert homeowners through simplified estimate requests.
What Matters
- Service area definition with specific cities, counties, or radius coverage clearly mapped
- Extensive photo galleries of completed projects showing various roof types, materials, and workmanship details
- Contractor license numbers, insurance certificates, and manufacturer certifications prominently displayed
- Simple estimate request form with photo upload option for roof assessment
Salons
Salons use websites to showcase stylist work, display service pricing, and enable convenient online booking that reduces phone call volume.
What Matters
- Extensive galleries of before and after client photos organized by service type like color, cuts, and styling
- Complete service menu with transparent pricing for all offerings or clear starting price ranges
- Integrated online booking system showing stylist availability with real-time appointment selection
- Individual stylist profiles with photos, specialties, years of experience, and featured work
Service Companies
Service companies use websites to clearly communicate offerings, establish credibility through reviews, and convert leads through simplified quote requests.
What Matters
- Specific service descriptions in plain language explaining what work is performed and what problems are solved
- Service area clearly defined with city list, county coverage, or service radius map
- Customer testimonials and aggregate review ratings from Google or other platforms
- Simple quote request form collecting only essential information for initial contact
Startups
Startups use websites to quickly communicate value propositions, establish credibility, and drive conversions through clear calls to action.
What Matters
- Value proposition stating clearly what you do and who you serve in plain language above the fold
- Product or service explanation focused on benefits and outcomes not just features and specifications
- Social proof including customer logos, user counts, press mentions, or notable investor/advisor names
- Prominent calls to action for primary conversion goal whether signup, demo booking, or waitlist join
Therapists
Therapists use websites to communicate specialties, establish trust through warm professionalism, and reduce barriers to initial contact for potential clients.
What Matters
- Warm professional imagery and tone that feels approachable while maintaining therapeutic boundaries
- Specific therapy specialties listing issues, populations, and treatment modalities you practice
- Complete credential listing including degree, license type and number, and specialized training
- Simple contact process with email, phone, or contact form and clear new client status
Travel Agencies
Travel agencies use websites to demonstrate destination expertise, showcase sample itineraries, and convert travelers through consultation bookings.
What Matters
- Specific destination or travel type specializations like Europe, cruises, adventure travel, or luxury resorts
- Sample itineraries with day-by-day plans, inclusions, and approximate pricing for transparency
- Comprehensive service descriptions explaining what agencies handle including booking, support, and trip customization
- Agent credentials including professional certifications, destination training, and personal travel experience
Travel Agents
Independent travel agents use websites to showcase personal travel expertise, build trust through authentic experiences, and convert travelers through consultation bookings.
What Matters
- Clear specializations in specific destinations, travel types like adventure or luxury, or trip categories like honeymoons
- Personal travel stories with photos and insights from destinations you have visited
- Client trip examples or detailed testimonials describing agent service quality and trip outcomes
- Service approach explanation covering how you work with clients and what makes your planning process unique
Veterinarians
Veterinary practices use websites to communicate compassionate care, explain available services, and enable convenient appointment scheduling for pet owners.
What Matters
- Veterinarian and staff profiles with photos, personal pet stories, specialties, and years of experience
- Comprehensive service list covering wellness exams, vaccinations, surgery, dental care, diagnostics, and specialty services
- Pet insurance carriers accepted with explanation of payment and claim processes
- Online appointment booking or request form with available time slots
Yoga Studios
Students choose studios based on class style and atmosphere. Your website needs to convey your vibe and make class booking easy.
What Matters
- Current class schedule with styles and teachers
- Pricing and membership packages clearly shown
- Instructor bios and teaching styles
- Easy online class booking or registration